/More/ Billboards!

So as I was on my way to work this weekend, I looked up and saw - you'll never guess - a billboard.

I mean, I'm pretty used to seeing them nowadays. What with the media having several surges, there are more and more ways that they try to break through the clutter. So billboards and other common forms of media are /everywhere/.

But this billboard was a little different.

Most that we see are these flat, two-dimensional generic ads that have some slogan or sappy picture, ya know? Nothing that exceptional to draw your attention.

But this billboard for Chick-fil-A wasn't like that.

The ad, as pictured below, was plain white with words "painted" on that read, horribly misspelled, "Eat Mor Chikin." Then on the little landing below the ad, there are two cow figures. One is standing atop the other and holding a paintbrush to make it obvious that he was the one that painted the billboard.

This method of using 3D figures definitely attracts attention; you don't see billboards like that every day.

I'd imagine that this would appeal well to children who might assume that the cows are real. It uses Wit and Humor in order to make you want to buy their food. I, for one, love Chick-fil-A; but they're very homophobic last I checked, and it really disappoints me because it tastes sooo good.

As I was looking online for a picture of this billboard, because I forgot to snap one myself, I saw that Chick-fil-A uses this method often; what with the 3D cows and hand-painted messages discouraging buyers from eating beef and encouraging them to eat chicken.

Other billboards using this same method include ones like these:

More to report.

-M